Affinity Labs has raised $2m in pre-seed funding, led by Fuel Ventures. The London-based company builds software products together with content creators.
Evertrace spotted Edoardo Ricci, co-founder of Affinity Labs, 484 days before the funding announcement.
Before the round
| Evertrace detected the signal | 17 June 2025 |
|---|---|
| Funding announced | 14 October 2026 |
| Time before the announcement | 484 days |
On 17 June 2025, Evertrace detected the first signal of company formation for Edoardo Ricci. That was 484 days before Affinity Labs's funding announcement.
Edoardo Ricci founded Affinity Labs with Ahmed Eltom and Sunny Panchal.
What they’re building
Affinity Labs co-founds software products with content creators. Each product pairs a creator's audience with an AI-powered development system that automates stages of the product lifecycle.
The company has launched four creator-led brands so far, including Interior Design Clinic and Archives.
The round
Fuel Ventures led the $2m pre-seed round, with Antler and angel investors. Affinity Labs will use the funding to expand its portfolio, support its existing products, grow its product, growth and engineering teams, and develop its AI product development technology.
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