Flyweel raises A$2.41m: Evertrace spotted Reuben Scheckter 439 days earlier

Flyweel has raised A$2.41m in pre-seed funding. The company is building a financial platform for businesses that rely on advertising.

Evertrace spotted Reuben Scheckter, co-founder of Flyweel, 439 days before the funding announcement.

Before the round

On 5 April 2025, Evertrace spotted the first signal of company formation for co-founder Reuben Scheckter. The signal showed the company taking shape 439 days before its funding announcement.

What they’re building

Flyweel connects advertising spend with the revenue it produces. Businesses can monitor performance, control spending and access capital for campaigns, with repayments designed around when revenue arrives.

The company was founded by Reuben Scheckter and Matteo Calo after they met through Antler. Their focus is the financial gap between paying for customer acquisition and receiving the resulting income.

The round

Flyweel raised A$2.41 million in a pre-seed round led by TEN13, with QIC, Antler and fintech angels participating. The funding supports its financial products, spending controls and expansion into the United States.

Read the funding coverage →

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